A Unique, Local Jewelry Store in Vero Beach: The Victoria Ashley Difference
Why Victoria Ashley Fine Jewelry is the Top-Rated Jeweler on the Treasure Coast:
Welcome to Victoria Ashley Fine Jewelry, where exquisite craftsmanship and exceptional hospitality meld with a passion for jewelry art. We are excited to tell you some of the reasons why we are different than many other jewelry stores.
1. Attention to detail and over 25 years of creating and repairing jewelry in Vero Beach
Our staff is our most valuable commodity and the primary reason that our clients have blessed us with a perfect 5.0 star rating on Google.
This all starts with our resident Master Goldsmith and Jewelry Artist, Victoria Ashley Kerkela, whose artistry, compassion, and experience are foremost in everything that we do.
2. Dedication to our customers and employees
We strive to treat our friends, clients, vendors, and employees fairly and respectfully. When you are looking for a new treasure or needing help with a treasured piece of your collection, you deserve the best, and we strive to give it to you.
Our customer service is second to none, and your customer experience will always include:
- One-on-one consultations with our team of jewelry experts
- Dedicated effort to find or create exactly what you want
- Free inspection and cleaning of your jewelry
- Expert repairs by Victoria, herself
- Fair prices
- And, free tea
3. Unique jewelry to express your personal style
For many of our discerning clients, it is important to express themselves through their jewelry, and this often means balancing the jewelry essentials like gold bracelets, diamond studs, and diamond station necklaces with a few statement pieces.
Therefore, we create and curate a collection of jewelry that includes something for everyone. Our collection includes:
- A comprehensive selection of traditional fine jewelry pieces
- A personally curated collection of vintage and estate jewelry bought locally from some of the finest estates in Vero Beach
- Our own lines of jewelry, based on Victoria's imagination, nature, and the Treasure Coast
- And, a full-service custom design program to make your jewelry dreams come true.
4. Your purchases are carbon neutral and support a number of local non-profits
We are from Indian River County, and we treasure the people and ecosystems of the Treasure Coast. On top of planting a tree for every $500 you spend in the store, we support dozens of our favorite, local non-profits. We can be seen volunteering, attending galas, donating items for local fundraisers, collecting gifts for Toys for Tots, and cleaning our local beaches alongside the many amazing people in our community, and we encourage you to join in.
Master Jeweler and Fearless Leader
Victoria Ashley Kerkela
Being raised by an artist in one of the most beautiful coastal cities, Victoria has always been drawn toward beauty. At the age of 15, Victoria began her love affair with jewelry art. She found herself immersed in the art scene during her high school years, eventually enrolling in the Visual and Performing Arts program at Indian River Charter High School where she studied and volunteered at the Vero Beach Museum of Art. After Graduation, Victoria became an apprentice jeweler under John Michael Mathews, and she learned by example how to expertly repair and create exquisite Jewelry.
Her artistry and attention to detail set her apart in the community, where she has developed a reputation as one of the Treasure Coast’s premier master jewelers. Now, Victoria has set out to bring a new level of artistry and hospitality to the Vero Beach art scene. Her passion to make jewelry that is unique and personalized is at the forefront of our approach to enhancing your jewelry experience, as is her drive to build a stronger, more sustainable community.
Schedule: Varies (Please call for an Appointment)
The Man Behind the Curtain
Corey Kerkela
Victoria’s Husband and business partner was raised in Indian River County, where he developed a love for the Ocean and Wildlife. After 7 years in the U.S. Coast Guard, Corey earned degrees from Indian River State College and the University of Central Florida in Business and Archaeology through which he developed an appreciation for cultures and travel, as well as the credentials needed to become the director at the McLarty Treasure Museum. Corey’s efforts for Victoria Ashley Fine Jewelry concentrates on marketing, purchasing, and custom jewelry design for our clients.
Corey's experience as a World traveller, anthropologist, and museum curator makes him excellent at helping you create a unique piece of jewelry art, especially if you are into history or the incorporation of cultural aspects into your next piece.
Schedule: Wednesday - Friday and by Appointment
Sales and Logistics Aficionado
Gail Bonaminio
This amazing lady has been serving our clients and neighbors on the Treasure Coast for over 30 years. Her experience and enthusiastic spirit combine to make an amazing salesperson and friend. She loves to help people find their new treasures, and her understanding of what needs to happen to match you with the right piece makes her an invaluable member of our team.
Schedule: Tuesdays and Thursdays
Sales and Logistics Specialist
Keiri Nomm
Keiri hails from Estonia, and her European Aesthetic adds something amazing to our team. She is intelligent, organized and, above all, extremely friendly.
She loves elegant jewelry and diamonds. This is a perfect match for a client who likes simple and elegant jewelry or who wants to create something that blends with their lifestyle. Her great organizational skills and attention to detail are a great addition to our little team.
Schedule: Tuesday - Saturday (on a family trip through August 9th)
Sales and Wishlist Specialist
Kristen Racine
After a fulfilling career in Education in Indian River County, Kristen has begun a new, part-time career in a field that she is passionate about, jewelry.
Her excitement for our collection and our clients is her superpower and what makes her so good at walking you through your jewelry choices, whether those are in stock or options from our great partners. She has a fun spirit and a knack for finding you a piece that matches your style and personality.
Schedule: Tuesday, Wednesday, Friday, and Saturday
Jewelry Inspired by Nature and Human Diversity
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Inspired by Nature
Wear the sunrise, whisper with the waves, carry a forest on your
finger. Our jewelry captures Earth's magic in sustainable pieces that bring your love of nature to life. -
Imbued with Culture
Centuries of artistry live on in our jewelry. We honor traditions, applying the technologies and craftmanship of diverse artists and cultures to create unique jewelry art.
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Imagined for you
Our Cultural and Natural Wonders Collection offers you an opportunity to wear your passion for nature and culture as a statement of your personal
style, heritage, and unique story.
Eco-Friendly and Community-Oriented Fine Jewelry in Vero Beach
Our Three Focused Approach to Giving Back
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Carbon-Neutral through Planting Trees
As part of our goal to be carbon-neutral by 2025, at least 1 tree will be planted for every purchase of $500 or more through partnerships with Oceanside Rotary Club, Pelican Island Audubon Society, and The Gallivanthropologists.
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Beautifying and Cleaning Our Beaches
In an effort to make our beaches and waterways healthier and more beautiful, we partner with local conservation groups like Coastal Connections on various beach cleaning initiatives.
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Caring for Our Community
Through targeted donations to local charities, we are honored to invest in the lives of the community that make Vero Beach so special.
